Josh Rhodes Sales enablement copy
Samples · five pieces · one brand

The work. Open any of it.

Every piece below is written for one brand, Neches River Rub Co., a Texas brisket rub. Same item, same numbers, same story, from the sell sheet to the card the rep reads before the first stop.

Neches River is made up. Every name, store and number in these samples is invented to show the format. Client work stays confidential.

The Neches River Pecan Smoke Brisket Rub sell sheet: product photo, six selling points, a spec table and the floor shipper by the meat case.
01

New item sell sheet

1 page

The page the buyer reads when the rep isn't in the room. Velocity, margin, shelf fit, the launch plan, and the answer to the question every buyer asks: what do I cut to make room?

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First page of the buyer email set.
02

Buyer emails, set of ten

6 pages

Five first emails and five follow-ups. One for each person who can say yes: the spice buyer, the meat manager, the independent owner, the wholesaler, the broker.

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First page of the rep objection card.
03

Rep objection card

2 pages

The page the rep reads before the first stop. The pitch, who to ask for what, and the answer to "I don't have room."

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First page of the AI email cleanup, a before and after pair.
04

AI email cleanup

2 pages

Two buyer emails drafted with AI, before and after. The after sounds like a person who has stood in the store.

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Cover page of the new item launch kit.
05

New item launch kit

7 pages

The sell sheet, five buyer emails and the objection card, written together. The buyer hears one story three times, and the numbers never drift.

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Want one on your own item?

Send me the item and the buyer you're trying to reach. I'll write a one-page sheet on it, so you can judge the work on your own product.

josh@jmrhodes.com

Or start with the twelve questions your buyer could answer in a heartbeat.